We create extraordinary natural products

Our mission is to make natural, safe & effective products accessible to everyone.

Our Story

It starts with the founding of Scentuals in 2008.

We began with a mission to make natural, safe & effective products accessible to families everywhere.
‍
Since then, our little family company has grown into something bigger:
• we now have over 200 products under the Scentuals brand
• we founded other in-house brands to serve different customer bases
• we produce countless products for private labels yearly

Scentuals was founded in response to the passing of our founder's brother;
Tai Beauty Group was named in honour of him.

What makes us special?

In-House Production
Cruelty-Free Forever
Ingredient Integrity

We take pride in our craft.

Unlike most brands who outsource their manufacturing, we do it all in-house. This means we develop our formulas, source our ingredients, produce and package our products under one roof. It's not easy but we believe its crucial in ensuring our quality, product safety, and integrity.

We are Leaping Bunny Certified.

None of our products, formulations, or ingredients have ever been tested on animals. Our brands will never be sold to a parent company that engages in animal testing.

Better ingredients make better products.

Many other companies use synthetic ingredients to cut costs with little concern to the adverse health effects that they may cause down the line. We continuously make the decision to put people ahead of profits. As a result, we work tirelessly to source quality and safe ingredients instead of settling for cheap alternatives.
2008
Year our first brand was launched
400+
Different products across our brands
1 million+
Units produced yearly
500,000+ kgs
Of personal care items donated to local communities
Our Story
It all starts with the founding of Scentuals in 2008.

We began with a mission to make natural, safe & effective products accessible to families everywhere.
‍
Since then, our little family company has grown into something bigger:
• we now have over 200 products under the Scentuals brand
• we founded other in-house brands to serve different customer bases
• we produce countless products for private labels yearly

Scentuals was founded in response to the passing of our founder's brother;
Tai Beauty Group was named in honour of him.

To this day, our purpose and mission remains the same, just on a larger scale!
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